Full case study is available for purchase from Harvard Business School
P&G came to Bionic with a quest: shift their innovation process from linear, expensive, and opaque
to nimble, gritty, and transparent. Together, we built a permanent-growth capability — their Growth
Operation System — across their business units, yielding bold, consumer-driven innovations:
1. Dedicated, multi-functional teams to act and think like entrepreneurs: We created groups of two
to three "founders" who engaged in fast-cycle, inexpensive experimentation to identify and test
ideas around a consumer problem.
2. Growth Boards to invest like venture capitalists: We implemented a small, cross-functional
executive leadership group to make investment decisions for each business unit.
3. Executive Sponsors to enable the teams: Each team had an influential BU leader to partner with
them on making decisions about their program and serve as a force to provide the necessary
permissions and resources for the teams to experiment.
4. Operating System to empower supporting functions: Within each BU, we put together a small group
to provide support to the founder team, across operations, supply chain, logistics, finance,
rewards, and other functions.
By laying this foundation, P&G has been able to build a robust portfolio of more than 100+
initiatives and sustain new growth across the company. We have been able to overcome foundational
challenges and explore new ways of working through GrowthWorks by coaching leaders at P&G in new
mindsets and methodologies. Their journey of growth has led to a profound refounding of P&G.