re/Activate
This is the time for transformative cultural change and growth: inside ourselves, our businesses, and our society.
We have created a new set of offerings to rapidly discover the changes to your markets and customers, adapting to their new needs, and re/Activate growth. Optimized for short impact sprints and virtual delivery, we empower a new competitive resilience for our partners in this significant moment and beyond.
We are all-in on your journey of growth and transformation. Let's create the future together.
re/Discover
Your market, business model, or customers' needs have been disrupted, and you need to move fast to uncover near-term growth opportunities. We're here to make it happen.
30 days
Dedicated Bionic Team
What We Do
We uncover, analyze, and vet immediate opportunities for execution using your existing proprietary gifts.
How We Do It
- Augment existing insights research
- Real-time market reconnaissance to surface existing startup activity and enabling technology
- Analysis and decision on recommendations to further develop and validate based on feasibility, timing, and cost
What You Get
Concrete and realistic recommendations for immediate opportunities
re/Validate
You have an idea about how to meet new customers' needs, new markets, or new business models. We're going to test your business solution for the new world and see if it sticks.
Up to 60 days
Dedicated Bionic Team
What We Do
We take on a new lens - we look at your idea with the intent to validate any and all new commercial truths. We'll validate the customers' problem, your solution, and the business model and financial assumptions and then pivot your products and channels for changing needs, behaviors, and market conditions.
How We Do It
- Identify any critical, untested assumptions
- Gather customer insights and synthesize into actionable learnings
- Run gritty, digital experiments for customer feedback
What You Get
Supercharge your existing project's speed to market
re/Launch
You have a validated idea about how to fix an existing business or product, but your go-to-market strategy or distribution channels have been disrupted. We're going to find the smartest and fastest route to launch.
Determined in scoping
Dedicated Bionic Team
What We Do
We test your old assumptions and experiment with you to get your solution on track to product-market fit in this new, emerging marketplace.
How We Do It
- Create a go to market strategy with existing (or lightly refined) brand positioning and marketing
- Identify and prepare distribution channels/ platforms
- Launch in market and iterate rapidly based on customer feedback
What You Get
An initial business blueprint informed by targeted in-market experiments
re/Optimize
You are uncertain whether your portfolio is performing as well as it should be. We're going to look for opportunities to optimize.
4-6 weeks
Dedicated Bionic Team
What We Do
We assess your new growth portfolio and specific projects to ensure that it is optimized against external forces and internal goals.
How We Do It
- Measure the degree in which the portfolio of new growth initiatives is on track and performing
- Evaluate key components of one or multiple projects
- Recommend opportunities for optimization of resources across your portfolio
What You Get
Transparency into the growth portfolio and recommendations for portfolio and resource optimization (double-down or zombies to kill)
New York
71 Fifth Avenue
New York, NY, 10003