Leaders must view this moment as a catalyst for severe, lasting shifts. These circumstances are grueling, but they give rise to solutions for crucial and challenging problems. They demand a complete reexamination of a leadership mindset, the systems that lead the organization to the future, and the mission and values of the company.

We choose how we navigate through The New Now, and we choose how we capture The New Future. There's no roadmap. This gives us the opportunity to create growth mindsets, systems, and cultures that transcend traditional planning and efficiency.

A refounder uses the mindsets and lenses of a new company leader fighting for survival to evaluate how she should move through the landscape, take advantage of the biggest new opportunities, and avoid the pitfalls of big enterprise stagnation. Thinking like a refounder is always important for a leader trying to grow their organization. Now, in the Great Reset, it becomes critical for success.