New businesses often crash and burn because the assumptions they are built on have not been properly validated. It does not matter how much an entrepreneur believes in their concept if no one else believes in it alongside them. In order to achieve success with a new business, whether it is a new product, service, brand, or otherwise, we have to validate the problem that this new business venture is solving. To create a framework for problem validation, we have boiled down the facts and fundamentals of testing, and built a fast, effective method for vetting business concepts.
This is part one of our validation series. You can find part two here.