The Entrepreneur's Guide to Validating a Solution

How to find a solution that 
consumers actually want

Putting a new product or service out into the market is no small feat — there is money, time, and energy on the line. The worst case scenario would be to go to market without validating that your solution is one that consumers truly want. We created this framework so we can spend less time spinning our wheels or doing duplicative experimentation, and more time uncovering commercial truth.

This is part two of our Validation Series. You can find 
part one here.

How to validate a solution

Stage one: Belief

Stage two: Interest

Stage three: Intent

Stage four: Behavior change

Stage five: Features

Case study: Financial services

Why validate?